Investor-ready start-up pitch deck in 27 slides

Pierre-Alexandre HEURTEBIZE
5 min readDec 6, 2020


Pitch Deck Main Page

Wondering what structure to use to pitch your company to potential investors?

In this post, I will walk you through a pitch deck / information memorandum structure that, based on over 7 years of experience working in Private Equity and Merger & Acquisition, will provide investors with the key information they are expecting to see at this stage of their investment process.

If you’d like to read the full version with detailed explanations about each section, feel free to access directly the comprehensive article I have wrote on How to Write an Investor-Ready Startup Pitch Deck.

Part 1 — Introduction

1 — Summarized Overview of the Company

Pitch Deck — Company Overview

2 — Key Acquisition / Investment Highlights

Pitch Deck — Investment Highlight

Part 2 — Business and Product Overview / Presentation

Pitch Deck — Business and product

3 — Historical Timeline and Key Milestones

Pitch Deck — Historical Timeline

4 — Product Features / Walkthrough of the Product

Pitch Deck — Features presentation
Pitch Deck — Product presentation

5 — Customers Acquisition Channels / Onboarding

Pitch Deck — Customer acquisition channel

6 — Testimonials, Reviews or Screenshots to Prove Quality of Product

Pitch Deck — Testimonials

7 — Presentation of Founders, Background and Role

Pitch Deck — Founders presentation

8 — Team Org Chart and High-level View of Tasks and Responsibilities

Pitch Deck — Team Structure

9 — Market Overview

Pitch Deck — Market Positioning
Pitch Deck — Market Growth

10 — Customers / Target Audience

Pitch Deck — Customer Demographics
Customer Breakdown

11 — Pricing Plan and Invoicing

Pitch Deck — Pricing Plan
Pitch Deck — Pricing Plan

12 — Current Marketing / Sales Funnel and Strategy

Pitch Deck — Company Overview

13 — Benefit of Investing In / Acquiring the Company

Pitch Deck — Potential Improvement

14 — Future Growth Strategy / Roadmap

Pitch Deck — Future growth strategy
Pitch Deck — Product Roadmap

Part 3 — Financial and Operational Metrics

Financials and operation metrics

15 — Operational Metrics

Pitch Deck — Operational Metrics
Pitch Deck — Cohort Analysis

16 — Overview of Financials

Pitch Deck — Financial Dashboard

17 — Graphic Representation of your MRR growth / ARPU growth / LTV growth

Pitch Deck — CLV

18 — Summarized and Clean P&L

Pitch Deck — P&L Overview

19 — Summarized and Clean Balance Sheet

Pitch Deck — Balance Sheet Overview
Pitch Deck — Net Working Capital overview

20 — Summarized and Clean Cash Flow Statements

Pitch Deck — Net Cash Flow overview

Part 4 — Transaction

Pitch Deck — Transaction

21 — Details of the Transaction

Pitch Deck — Details of the Transaction

22 — What the Funds will be Used For (for Fundraising)

Pitch Deck — Source and use of funds

23 — Overview of Assets Included in the Deal

Pitch Deck — Overview of Assets

24 — Comparable Transactions

Pitch Deck — Comparable Analysis

Part 5 — Founders Q&A (optional)

Pitch Deck — Management Q&A

25 — Answers to Typical Questions Investors Will Ask

Part 6 — Appendix

Pitch Deck — Appendix

26 — Additional Information or Documents

27 — Get in Touch Slide

Pitch Deck — Get in touch

If you liked the above structure and would like to understand better how to prepare a pitch deck in line with your own specificities, feel free to have a read at the full description, on How to Write an Investor-Ready Startup Pitch Deck where I have compiled my thoughts behind all the example slides shown above.



Pierre-Alexandre HEURTEBIZE