Churn rate — Why size of your SaaS company matters

Understanding monthly churn rate and MRR ¦ Photo by Lukas from Pexels

Churn rate is a metrics so widely used in the SaaS market that it is easy to naturally think it is a well understood metrics.

Churn rate, defined for example as “the ratio of customers leaving a company over a certain period of time divided by total number of customers at the beginning of that period”, sounds like a straightforward and easy to calculate Key Performance…